![]() Communication tools provided in the Presence platform will allow event owners to communicate directly with event attendees, providing fans with relevant venue or event-specific instructions or personalized food and beverage or merchandise offers while they are on site, and engaging with them after an event is over. With the new technology, each time a ticket is transferred or sold, a new digital ticket will be tied to the recipient’s account and phone, providing complete visibility into the chain of custody of each issued ticket.Īs a result, SafeTix will provide event owners much greater visibility into the individual fans who come to a live event, in addition to the original ticket purchaser. These enhancements protect against tickets being screenshotted or photocopied and sold multiple times by unscrupulous resellers.įor fans, SafeTix will provide the ability to seamlessly sell or transfer tickets to a friend’s mobile phone number or email address. The tickets also include NFC technology that will allow fans to enter venues through a simple “tap and go” experience at venue entrances. Los Angeles, CA - Ticketmaster, the global leader in ticketing, announced today the launch of SafeTix™ to enhance its next generation digital ticketing and venue access control platform, Ticketmaster Presence™, which launched in 2018.īuilt on the Presence platform, SafeTix leverages new technology to give event owners control over their tickets by tying a unique, identifiable digital ticket to each fan’s mobile phone through an encrypted barcode that automatically refreshes every few seconds. Latest Innovation Adds Anti-Counterfeiting Features to Tickets and Provides Event Owners Greater Visibility Into Event Attendees Ticketmaster Adds SafeTix™ Encrypted Tickets to Next Generation Access Control Platform It is unclear from the release whether or not any accommodations are planned for users who lack the income to have an app-enabled smartphone in this new system, though the release did note its investment in Blink Identity, a facial recognition company, in the release. “Because a new ticket is issued every time there’s a transfer or sale, event owners have the ability to develop a unique relationship with each fan, leading to in-venue personalization and future communication while increasing their known fanbase,” says Justin Burleigh, Chief Product Officer of Ticketmaster. ![]() “Communication tools provided in the Presence platform will allow event owners to communicate directly with event attendees providing… personalized food and beverage or merchandise offers while they are on site, and engaging them after an event is over,” the release continues. The release touts the fact that the digital tickets are tied to recipient accounts and mobile devices, providing “complete visibility” into the custody of the ticket. Those venues include NFL stadiums and other presence-enabled buildings.Ĭlearly, the boon on the closed-loop system is that Ticketmaster and its venue partners and rights-holders will have access to a wealth of user data at their fingertips, including the ability to market to them far beyond the ads consumers have grown accustomed to on their print at home PDF tickets. Today’s announcement, however, indicates that the rollout will be far more substantial – “scheduled to be installed in 350+ venues” in 2019, according to notes at the bottom of the release. It is unclear how SafeTix will be different from Ticketmaster’s “dynamic barcode” system, which announced as in a trial period for at least three venues earlier this year. The encrypted tickets will provide event owners and venues a wealth of user data and the ability to market to ticket-holders directly through their tickets, while simultaneously disabling a consumer’s ability to transfer tickets to anyone without using Ticketmaster’s proprietary system.īuilt on the Presence platform, SafeTix leverages new technology to give event owners control over their tickets by tying a unique, identifiable digital ticket to each fan’s mobile phone through an encrypted barcode that automatically refreshes every few seconds. Ticketmaster sent a press release Wednesday announcing its new “SafeTix” system, which it touts as a “next generation access control platform” tied to its Presence software system.
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